FourthWall Media, formerly known as Biap, Inc., is the leading provider of interactive television and advanced advertising solutions. We focus on breaking through the “fourth wall”—that invisible barrier standing between a TV audience, and programmers and advertisers.

FourthWall has played a pivotal role in the growth and development of interactive television, advanced advertising and the advancement of critical industry specifications with the first deployed EBIF platform. Now, as the market moves from theory to scale, it is critical that our brand accurately captures what we do: break through barriers that stand between television audiences and the advertisers and programmers who need to reach them.

The era of talking at viewers is rapidly evolving into the era of talking with viewers. Programmers and advertisers must break through the ‘fourth wall’ and strike up conversations with their audiences. FourthWall Media provides the advertising, programming and technology engine of this rapidly evolving ecosystem to deliver creative solutions for audience engagement and measurement.

FourthWall Media has established a strong track record for delivering rich interactive services to nearly 25 million set-top boxes, across multiple platforms, operators, products, and geographies. The company’s partners are among the largest and most influential in the industry at every level, and include Time Warner Cable, DISH Network, and several smaller operators FourthWall also collaborates with major consumer brands such as eBay and NBC Olympics to develop compelling interactive program content. This experience is unparalleled in the industry and gives the company and its partners a competitive edge.

www.fourthwallmedia.tv